He's in the list because... Efe Eme magazine deemed his album "Fiebre de Vivir" important enough to place it as #18 in their list.
In a typical case, we have here a pioneer of Argentinian rock who only appears in the list due to the impact he had when he relocated to Spain. Moris (born Mauricio Birabent) began in the 60s as part of bands like Beatniks (with which he did the first rock single ever recorded in Argentina) and Los Gatos, earning himself the title of "father of Argentinian rock", and went solo in 1970 with an album that is considered part of the canon of the Argentinian rock but virtually unknown in Spain. Later, due to the political climate he crossed the pond, and while he played in band settings, made a lot of impact in Spain with his solo shows in which he was playing only with an electric guitar and an array of pedals. In a reversal of sorts, he recorded (backed by Tequila, more on them in a later post) in 1978 an album which was tremendously influential in Spain but wasn't issued in Argentina until two years later. He recorded several albums that had modest success (the rootsy approach of rock'n'roll having faded from the mainstream) before relocating again in Argentina in the 1990s for good. His latest work of note is an album performed and written colaboratively with his son Antonio Birabent.
But let's begin by stating the maybe not-so-obvious. What struck me about Moris is that, for all the rock'n'roll cred that is usually attached to him in Spanish mentions of him, his first solo works in Argentina sound more like typical singer-songwriter fare, part folkie part chansonnier à la Georges Brassens, and apparently there in his home country he's known for his poetic lyrics and his blend of rock aesthetic with tango attitudes as much as for his role in the foundation of Argentina's national rock scene. As an example it would suffice to listen to his first classic, "El Oso"; an acoustic fable from Treinta Minutos de Vida (1970) which is an Argentinian classic but couldn't be more removed from the stereotypical rock and roll sound we mentally attach to him in these latitudes.
Actually that's something that I've frequently seen in 60s band leaders in Spain as well; once they went solo in the 70s most of them turned softer, confessional or straight MOR melodic pop. In any case, the very homogeneous sound of the album also contributes to all the songs having a similar feel; just for demonstration purposes let us jump ahead a bit to this live recording of one of the most uptempo songs from the album, "De nada sirve" recorded during his Spanish stint, which shows that some of these songs had the potential to become rockier numbers.
His second Argentinian album, Ciudad de Guitarras Callejeras, was released in 1973 - it's not like he was a prolific artist, apparently - and was a bit more varied, if only because the differences between songs are made more prominent - the rockier stuff was wilder and the heartfelt stuff was more dramatic. A trick he also employed was to make longer songs which were actually multi-part, with a rockier or bluesier half going straight into a melodic one; in that regard "Muchacho del taller y la oficina" is emblematic.
But let us get Eurocentric for a moment. THIS is what made critics put Moris in the canon. "Sábado Noche" a/k/a "Sábado a la Noche" is probably the only song of Moris that most people have heard, whether the original, the cover by Miguel Ríos in his "Rock & Ríos" live album or the version that Los Rodríguez did in their early shows. And yes, the lyrics are partially, ahem, "inspired" by "Rip It Up", but to hell with it. If you're not feeling it you're hopeless for 70s rock'n'roll. Don't be deceived by the slow intro.
He had been first heard here with a stylistically similar cover of "Blue Suede Shoes" that was also retrospectively included in Fiebre de Vivir, where his guitar pedals are heard in all their glory. Here we have him appearing in "Aplauso", a late 70s music show from Spanish TV. Those fluent in Spanish will dig the announcer commenting in how rock'n'roll is not dead but very much alive and in Spanish... while the soundtrack plays the typical string-laden MOR pablum of the era.
During the 80s Moris continues to record in Spain, but although he makes a deliberate effort to modernize his sound (as we can hear in the clip below), the rise of the new generation of New Wave influenced artists obscured his contributions. In a relatively small span, his sound was not anymore the hot thing; his ballads were too personal and his rock songs were too raw. So, faced with diminishing success and marginal support from his record label, he decides to pack up and return to his home country.
Back in Argentina, Moris keeps recording infrequently. His latest project of note is Familia Canción (2011), a collaborative album with his son, the successful singer and songwriter Antonio Birabent. Here we have them in a "live in the studio" special from Argentinian TV.
My verdict: Now this artist is more up my alley, although he might not be one I'd really go out of my way to dig deeper into. Sometimes one gets the impression that his doubly patriarchal figure overshadows his actual accomplishments, but there are jewels hidden throughout his output if one cares to find them. So, a general kudos for his career, and thanks for the adrenaline injection in the country. Rock on, Mauricio.